Insightify Research specializes in conducting in-depth qualitative surveys and gathering insights that are easy to summarize, compare, and generalize. Our approach includes developing a detailed understanding of the topic area, purposeful sampling, and creating a conversational atmosphere rather than a formal interview session. By employing attentive listening and knowing when to follow up or let participants speak freely, we ensure the collection of deep, nuanced insights. Effective probing and counter-questioning further enhance the richness of the data gathered.